AMPERAGE Marketing & Fundraising

One-Minute MarketerYou Want More Information?

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You Want More Information?

Just when you think there are too many white papers, too many landing pages, too many video sources and too many content providers, here is research to contradict that notion: According to 2017 Segmint Consumer Bank Marketing Study, 80% of those surveyed believe their financial institution should be providing MORE information. Businesswoman reading documents at desk in office

People want to make the best financial decisions, but instead of sharing information about how to make good decisions, financial institutions are spending too much time talking about products. Which leads to another surprise result from the study: 75% of Americans don’t know what their bank does.

The study reported consumers who say they understand the products their banking provider offers.

  • Community Bank—27%
  • Credit Union—22%
  • Regional Bank—23%

Only 1 in 4 believe their banking provider delivers information to help them reach their financial goals.

The answer is simply benefit selling: What benefit are you bringing to the table that will help your customers or members? More than half of the people surveyed said they would prefer their bank provider to “proactively” share information. Only 10% said they receive too much information from their financial institutions.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.