C-Suite Execs Prefer Longer Content
In this age of bite-size information, along comes a study that shatters the common thinking. We know people are reading less and want short, visual content. But what about CEOs? Are they different?
A report by Forbes Insights and the Deloitte Center for Industry Insights, CEO say the top two media they prefer for business insights are: Feature-length articles/reports and business books.
Interactive data visualization tools were ranked third, but infographics were dead last with 0% selecting that area for business insights.
Another surprising result was that C-suitors believe that the general news media and business publications typically provide the most valuable content. Half the survey group felt that it remains to read business insights in print.
In spite of this information, the One Minute Marketer(r) will continue to write blogs that can be read in a minute–it’s our brand promise.