AMPERAGE Marketing & Fundraising

One-Minute MarketerDo You Care About Image Recognition? You Will if You Get Sued

Subscribe to AMPERAGE Marketing & Fundraising

Do You Care About Image Recognition? You Will if You Get Sued

Image recognition is being used by brands on Facebook, but soon all social media will be covered by software scrubbing your images.Intellectual Property

But watch out, as image recognition grows, so will the ability for businesses and organizations to protect their intellectual property. That means everyone will need to make sure they are not infringing on trademarked images and phrases. There is a tech start-up called Trademark Vision. Their technology can be used by lawyers and corporations to find when others are using their brands and IP improperly.  It simply scrubs the social media to find abuses.

So you hear a tagline you like for a company in Texas and you use it for your small store in Wisconsin. Well, today the trademark eye in the sky will be looking at all the posts to see if and when the trademark was abused and alerting that Texas company. Now they can send a cease and desist letter automatically or they can get a bit tougher and more expensive.

You can still steal ideas and concepts, but if it trademarked the chances are you will be caught in the future. If they are finding trademark infringement, imagine what else can be scrubbed from all those social media sites.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.