10 Graphic Design Trends for 2018
We spend a lot of time designing pretty pictures and writing clever headlines, all in an attempt to attract an audience and motivate them to act. Words are important – they tell
It’s Getting Spooky Out There
If your business is ignoring Halloween, then you are missing out on one of the growing “holidays” in the US. All business media are predicting a record spending on Halloween
Clear is the New Clever 3.0
Voice commands are coming. Alexa is already a brand icon and growing. But for marketers, the voice isn’t so different from the typewriter. Dan Tynan writing in AdWeek said that v
Coaches Are the Worst
You don’t have to look very far to find a bad press conference, just look at any press conference run by a football or basketball coach. It was especially apparent when Mike McCa
Clear Is the New Clever Vol. 2
For years, advertisers have searched for the twist of phrase, visual pun and clever humor for advertising messaging. Now, clear is the new clever. A research article by the Nielsen
Where Should Your Eye Look on a TV Screen?
The “visual center” of any page is just slightly above and to the right of the actual (mathematical) center of the page. Some call it the museum height. There is also the divin
Bad Location Data Is Costly
It is happening more than you think; people are searching for businesses online and then are thwarted by the “failed” local search experience. Yext attempted to determine the s
How to Create a Marketing Budget in 10 Minutes
For many, creating an advertising budget is based on a percentage of revenue. It’s a simple calculation: Your gross revenue is $3 million, so your marketing budget should be arou
How Do You Differentiate?
It’s funny, we tend to remember things and moments when we were surprised: A startle, an angry outburst, a close call, an unexpected moment. The moment of surprise heightens our
Video At the Gas Pump
I saw a video digital benchmark study about VCR (ha!, not the old VCR, the new VCR of Video Completion Rates). It showed that most people (more than 90%) will complete watching a 1
