If Trust Is a Big Part of Your Message, You Need to be on this Medium
In the race for the most trusted and influential medium, TV is way ahead of the pack. On the other hand, if you only care about trust issues, you should be using print as well. Res
The Channel Grocery Shoppers Use Will Surprise You
Grocery shoppers are more likely to clip coupons and search a circular at home than use digital coupons, according to the Retail Feedback Group research (December 2017). We are i
Should Google Block Blocking Ads?
Some days you just have to laugh. I wanted to read a New York Times story about Google Chrome banning intrusive ads but I couldn’t read the story, because of a New York Times int
Donors and Dilemmas Post Time’s Up
Over the past year, the public has seen a number of powerful and high profile men brought down by allegations of sexual harassment. The #metoo and Time’s Up campaigns have [&hell
How Long Should Your Next Online Video Be?
There is much debate about the optimized length of videos for various media. Television has had set lengths for years, but the debate still rages–is :15 better than :30 or :60?
The Content Beast Is Hungry
If you have ever worked for a media outlet, you understand that the hungry beast is the insatiable appetite of your audience–when one news day is done, it’s time to clear the d
Your Next Sales Presentation Should be a TED Talk
We all love the TED-talk style and more than 2 million videos are watched per day. But with all this watching, sales presentations are not changing. Here are a few ideas to change
Shelly Siglin Joins AMPERAGE Marketing & Fundraising’s Media Team
CEDAR FALLS, Iowa—Shelly Siglin joined AMPERAGE Marketing & Fundraising as a media coordinator. Prior to joining AMPERAGE, Siglin worked for the Waterloo Courier for more tha
Have You Forgotten the “Forgotten” Generation?
It seems like marketers are tripping over each other trying to reach millennials. Yet Generation X are consumers in the mid-30s to mid-50s range. So before you stick that beard-wea
Facebook’s Face is Getting a Little Older
For the first time, less than 50% of the U.S. internet users 12 to 17 will use Facebook (once or more per month). Facebook may still be growing, but it is growing older. Accordin