Your Next Sales Presentation Should be a TED Talk
We all love the TED-talk style and more than 2 million videos are watched per day. But with all this watching, sales presentations are not changing. Here are a few ideas to change your sales presentation to be more TED and less dead the next time.
- 18 minutes. That’s the limit. TED has 30 years of experience with the best way to disseminate key information and less than half an hour is best.
- The first 10 seconds are key to winning the audience. Most TED talks don’t start with long introductions or organizational history
- 96 point type. You don’t see wordy PPT slides at TED. Not one set of bullets. Full screen photos or videos that help to move the talk along, not make you read.
- Tell a story or two or three. No need for a lot of facts and figures, but tell a compelling story. It is more memorable and effective at communicating ideas.
- Tell people something they don’t know. If you don’t have anything innovative, maybe you shouldn’t be presenting.
- Craft a strong ending. And then end it. Whoever said, “I wish that sales presentation was longer?” Or blog for that matter.