Is Your Organizational Story Engaging?
Most organizations tell their brand story like this: “Once upon a time there was a company and it did everything right. The end.” That is not interesting, but every company con
If You Are Using an App or Kiosk to Order, You’re Likely Buying More
Are you seeing more and more self-service checkouts? From Wal-Mart to McDonald’s, self checking is growing at an accelerated rate. McDonald’s says they are giving customers mor
Don’t Neglect Big Potential in Planned Giving
It’s easy to overlook planned giving. Chances are good that by the time many of the planned gifts you uncover are realized, you will have moved on to another organization (or ret
Shopping at the Mall is Still Alive
People love to be the person who predicts the demise of something. You see this especially played out on CNBC as anchors and experts are predicting market crashes and shifts in beh
Always-Ready Content Sells Year After Year After Year
When developing content, go green—evergreen that is. Content is all the rage, but how do organizations best promote themselves in this age of short attention spans and trending t
Consistent or Not Consistent with Logos? That is a Question.
NAB Convention #3: Google changes its logo every day. Is there brand confusion? Is there brand erosion? Is it branding? Are we thinking too strictly about logos conforming to a sty
When the Disruptors Come, Will You Be Ready?
NAB Blog #2: The next couple of weeks I’m going to blog about my observations and experiences at the National Association of Broadcasters convention in Las Vegas. When income fro
False Consensus Effect and Airport Signage
The next couple of weeks I’m going to blog about my observations and experiences at the National Association of Broadcasters Convention in Las Vegas. I’m going to start with my
