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  • About Us
    • Our Team
    • Blog & News
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  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
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  • Industries
    • Healthcare
    • Education
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
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  • Careers
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May 2018

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One-Minute Marketer

Is Your Organizational Story Engaging?

Most organizations tell their brand story like this: “Once upon a time there was a company and it did everything right. The end.” That is not interesting, but every company con

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By Mark Mathis
May 24, 2018
One-Minute Marketer

If You Are Using an App or Kiosk to Order, You’re Likely Buying More

Are you seeing more and more self-service checkouts? From Wal-Mart to McDonald’s, self checking is growing at an accelerated rate. McDonald’s says they are giving customers mor

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By Mark Mathis
May 21, 2018
Fundraising/News

Don’t Neglect Big Potential in Planned Giving

It’s easy to overlook planned giving. Chances are good that by the time many of the planned gifts you uncover are realized, you will have moved on to another organization [&helli

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By AMPERAGE
May 18, 2018
One-Minute Marketer

Shopping at the Mall is Still Alive

People love to be the person who predicts the demise of something. You see this especially played out on CNBC as anchors and experts are predicting market crashes and shifts in beh

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By Mark Mathis
May 17, 2018
One-Minute Marketer

Always-Ready Content Sells Year After Year After Year

When developing content, go green—evergreen that is. Content is all the rage, but how do organizations best promote themselves in this age of short attention spans and trending t

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By Mark Mathis
May 14, 2018
One-Minute Marketer

Consistent or Not Consistent with Logos? That is a Question.

NAB Convention #3: Google changes its logo every day. Is there brand confusion? Is there brand erosion? Is it branding? Are we thinking too strictly about logos conforming to a sty

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By Mark Mathis
May 10, 2018
One-Minute Marketer

When the Disruptors Come, Will You Be Ready?

NAB Blog #2: The next couple of weeks I’m going to blog about my observations and experiences at the National Association of Broadcasters convention in Las Vegas. When income fro

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By Mark Mathis
May 7, 2018
One-Minute Marketer

False Consensus Effect and Airport Signage

The next couple of weeks I’m going to blog about my observations and experiences at the National Association of Broadcasters Convention in Las Vegas. I’m going to start with my

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By Mark Mathis
May 3, 2018

AMPERAGE Marketing & Fundraising Cedar Falls

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Cedar Falls, IA 50613

319.268.9151

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AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-rapids/ AMPERAGE Cedar Rapids, IA Office 805 Wright Brothers Blvd. SW Suite 5
Cedar Rapids, IA 52404

319.298.0242

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Wausau, WI 54403

715.845.2382

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