When the Disruptors Come, Will You Be Ready?
NAB Blog #2: The next couple of weeks I’m going to blog about my observations and experiences at the National Association of Broadcasters convention in Las Vegas.
When income from traditional media falters, it’s time to look for alternative forms of revenue. This outlet is a strong extension of the National Geographic Society. The photos are even better than in the magazine. This is an exquisite extension of their brand that really works. The photography is incredible (and suitable for framing). The following paragraph explains how this fits and fulfills their mission.
“National Geographic | Fine Art Galleries presents fine art photography through exclusive limited editions embodying the rich heritage of the National Geographic Society and National Geographic magazine. National Geographic | Fine Art Galleries furthers the mission of the National Geographic Society; ‘we believe in the power of science, exploration and storytelling to change the world.’”
Some are finding how to survive and thrive in this new economy. Others are closing their doors for good. So when the disruptors come, be ready to embrace and innovate around change.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
