Why Isn’t This Blog a Podcast?
Good question. I should turn this blog into a podcast some day, but since this is for readers (and people like short copy now) it is only enough words for a blog and not nearly enough for a great podcast.
But what about podcasts? I personally love them and have listed my favorites at the end of this blog (you can tell I’m a big fan of Steven Dubner).
The podcast market is a rapidly growing market (Source: Podcast Insight.com):
- 44% of US population has listened to a podcast
- 49% of listening is done at home/22% of listening is done in the car
- 26% of US population listens monthly
- 45% of monthly podcast listeners have household income over $75k
- 27% of podcast listeners have a 4-year college degree
The main advantage of podcasting is the hyper-targeting and high quality message delivery. You may not get huge audiences, but the engagement is deep and meaningful with the listener. Podcasts also provide SEO benefits and help you develop flexible content that can be used for social media and blogs.
If you are going to start a podcast, here are few considerations:
- You need a catchy name and high quality cover art. People will judge your podcast first by how your podcast cover looks, so make it professional.
- You need to sound polished and that requires a good open and a professional voice-over.
- Don’t wing it. Script out the show to keep it tight, as short as possible and avoid dead air.
- Feature other guests on your show. One person talking can get boring fast.
- Transcribe shows so you can use the content for other outlets.
The real key is you must market your podcast, just like every other media outlet. Promoting on social media and through email campaigns can help you reach your key target markets. There are thousands of podcast sitting in cyberspace just waiting for an audience.
Here are my favorite podcasts. They are so well produced you may not want to start a podcast, but just like blogs, you’ll never know until you try.
- Revisionist History, Malcolm Gladwell
- Question of the Day, James Altucher and Steven Dubner
- Freakonomics Radio, Steven Dubner