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logo main logo darklogo light
  • About Us
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October 2018

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One-Minute Marketer

The Second Biggest Holiday

Halloween is set to hit a record this year, according to the National Retail Federation. Spending on costumes, candy and cards is expected to top $9 billion. Halloween is for all a

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By Mark Mathis
October 29, 2018
News

Annette Schulte Joins AMPERAGE Marketing & Fundraising’s Strategic Content Team

CEDAR FALLS, Iowa – Annette Schulte joins AMPERAGE Marketing & Fundraising’s strategic content team as director of writing. Schulte coordinates AMPERAGE writing efforts to

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By AMPERAGE
October 25, 2018
One-Minute Marketer

Amazon Plus TV = Shakeup

According to Business Insider, Amazon has been working on a plan to incorporate ads in TV apps within its FireTV system. FireTV is a digital media play and micro-console to stream

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By Mark Mathis
October 25, 2018
One-Minute Marketer

To Cut the Cord or Not Cut the Cord

We all prefer the big, simple idea. But when it comes to audience demographics the world is getting much more complicated. There were 2 charts that caught my eye around demographic

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By Mark Mathis
October 22, 2018
One-Minute Marketer

My Red Snapper Was Caught by Kerry Hurst in the Gulf

On a family vacation, I ordered a red snapper sandwich which is one of my favorites. On the sandwich was posted a card with a QR code so I could track the fish I was eating. I alw

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By Mark Mathis
October 18, 2018
One-Minute Marketer

Why Is There So Little Information Online about Products and Services?

You’re on Amazon and you find something you want that might look okay, yet the description and photos are lacking. Your only hope is if another user provided the necessary detail

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By Mark Mathis
October 15, 2018
One-Minute Marketer

Keep Calm and Carry On When Talking Internet Sales

It is hard to keep from being swept up in the “always” and “everyone” talk when discussing Internet impact and sales.  No, I’m not saying that the Internet has not disru

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By Mark Mathis
October 11, 2018
One-Minute Marketer

What’s the Most Important Part of Digital Content? You Just Read It

“On average, five times as many people read the headline as read the body copy. when you have written your headline, you have spent 80 cents of your dollar,” David Ogilvy said

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By Mark Mathis
October 8, 2018
One-Minute Marketer

“Glanceable” Reading

Some time last year, the Nielsen Norman Group published a paper about “glanceable” reading. NN/g defined glancing as quick reading of short text.  Glancing may happen when you

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By Mark Mathis
October 4, 2018
News

Jessica Petersen Joins AMPERAGE Marketing & Fundraising’s Client Service Team

CEDAR FALLS, Iowa — Jessica Petersen joins AMPERAGE Marketing & Fundraising’s client service team as an account manager. Petersen’s approach is to add value to the client

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By AMPERAGE
October 3, 2018

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