The Second Biggest Holiday
Halloween is set to hit a record this year, according to the National Retail Federation. Spending on costumes, candy and cards is expected to top $9 billion. Halloween is for all a
Annette Schulte Joins AMPERAGE Marketing & Fundraising’s Strategic Content Team
CEDAR FALLS, Iowa – Annette Schulte joins AMPERAGE Marketing & Fundraising’s strategic content team as director of writing. Schulte coordinates AMPERAGE writing efforts to
Amazon Plus TV = Shakeup
According to Business Insider, Amazon has been working on a plan to incorporate ads in TV apps within its FireTV system. FireTV is a digital media play and micro-console to stream
To Cut the Cord or Not Cut the Cord
We all prefer the big, simple idea. But when it comes to audience demographics the world is getting much more complicated. There were 2 charts that caught my eye around demographic
My Red Snapper Was Caught by Kerry Hurst in the Gulf
On a family vacation, I ordered a red snapper sandwich which is one of my favorites. On the sandwich was posted a card with a QR code so I could track the fish I was eating. I alw
Why Is There So Little Information Online about Products and Services?
You’re on Amazon and you find something you want that might look okay, yet the description and photos are lacking. Your only hope is if another user provided the necessary detail
Keep Calm and Carry On When Talking Internet Sales
It is hard to keep from being swept up in the “always” and “everyone” talk when discussing Internet impact and sales. No, I’m not saying that the Internet has not disru
What’s the Most Important Part of Digital Content? You Just Read It
“On average, five times as many people read the headline as read the body copy. when you have written your headline, you have spent 80 cents of your dollar,” David Ogilvy said
“Glanceable” Reading
Some time last year, the Nielsen Norman Group published a paper about “glanceable” reading. NN/g defined glancing as quick reading of short text. Glancing may happen when you
Jessica Petersen Joins AMPERAGE Marketing & Fundraising’s Client Service Team
CEDAR FALLS, Iowa — Jessica Petersen joins AMPERAGE Marketing & Fundraising’s client service team as an account manager. Petersen’s approach is to add value to the client
