The Second Biggest Holiday
Halloween is set to hit a record this year, according to the National Retail Federation. Spending on costumes, candy and cards is expected to top $9 billion.
Halloween is for all ages. Kids rank high, but more and more adults are finding Halloween a great holiday to party. Halloween decorations are rivaling Christmas in number and sales. Pumpkin sales have climbed from $74 million in 2001 to more than $185 million last year.
Halloween offers more than just a good time for car dealers to offer “Spooktacular Savings.” It is a safe holiday for building culture and fun into an organization — and for building a monthlong marketing effort into your planning.
If you are not including Halloween in your marketing plans, the Great Pumpkin will not visit your pumpkin patch.