Amazon Plus TV = Shakeup
According to Business Insider, Amazon has been working on a plan to incorporate ads in TV apps within its FireTV system. FireTV is a digital media play and micro-console to stream audio and video content in high definition. It can also interface with Alexa. 
Amazon has a wealth of targeted data on consumer buying habits. You combine that knowledge with ad delivery and you have the ability to hyper focus your ad content to the likely buyer. This kind of pinpoint accuracy is transformative. And it delivers results as well.
The data will also allow marketers to know of the ad worked or not in terms of actual purchases on Amazon.
Cable is being replaced by Roku, Xbox and Amazon. It’s called the “new TV delivery system ecosystem” or OTT (Over-The-Top Streaming, which is placing ads within these ecosystems to hyper-targeted homes).
Amazon is piloting this effort over the next year or so. For broadcasters it could usher in the day of direct buying by organizations like AMPERAGE, so you would bypass the sales person and sales group at “the networks.”
Stay tuned, there’s more disruption coming.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
