The TV Generation Gap is Growing
If you watch the daily network news programs you will quickly notice that this is a highly targeted program. Health related ads make up nearly all the avails.
The gap between younger eyes and older eyes spending time watching television is extremely wide and growing.
The average TV viewership is nearly 5 hours per day. But just look at the difference between a 18-34 year old and 65+. It is more than 5 hours.
If you think about it, the numbers make sense, as you move from starting families and kids to empty-nesters, there is more time in the day to watch television. Yet there may be more going on with streaming television, cord cutters and social media. There is more competition for eyeballs than there ever has been in the past.
The drug companies are very aware of this trend.