When I was driving in Arizona, I saw a billboard for a law firm that had a lesson for being loud and literal. The firm’s name was memorable and works well for search engine optimization (SEO).So this is loud and literal because if you are hurt in an accident, it is simple to understand which law firm works on accident cases. It works for SEO because when you’re in an accident and need a lawyer, the word “accident” will more than likely be in the search criteria.
Many law firms use complicated, non-memorable personal last names. This usually is appropriate for corporate work, but if you’re trying to reach the general public, then you need new, more sophisticated thinking. You need to be discoverable by searchers. The Accident Law Group is thinking about marketing, digital search and user experience.
It took me less than one minute to find the Accident Law Group when searching on my phone and then clicking on the website. I didn’t need a URL. I didn’t need a phone number. I only needed my phone and the right words.