AMPERAGE Marketing & Fundraising

One-Minute MarketerLoud and Literal with SEO

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Loud and Literal with SEO

When I was driving in Arizona, I saw a billboard for a law firm that had a lesson for being loud and literal. The firm’s name was memorable and works well for search engine optimization (SEO).accident law group blogSo this is loud and literal because if you are hurt in an accident, it is simple to understand which law firm works on accident cases. It works for SEO because when you’re in an accident and need a lawyer, the word “accident” will more than likely be in the search criteria.

Many law firms use complicated, non-memorable personal last names. This usually is appropriate for corporate work, but if you’re trying to reach the general public, then you need new, more sophisticated thinking.  You need to be discoverable by searchers. The Accident Law Group is thinking about marketing, digital search and user experience.

It took me less than one minute to find the Accident Law Group when searching on my phone and then clicking on the website. I didn’t need a URL. I didn’t need a phone number. I only needed my phone and the right words.


Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.