Who Do You Trust the Most?
Gallup has been measuring the honesty and ethical standards for occupations since the mid-1970s.
At the top of the list, nurses — again. For nearly 20 years, nurses have “far outpaced all other professions.” Yet in advertising you rarely see a nurse as a spokesperson. Nurses outdistance medical doctors and pharmacists by 17 points, and nurses have nearly no low scores.
Gallup also found that journalists have dramatically moved up the ethical and honesty ladder. They moved up 10 points, and now match their highest rating since 1977.
So the next time you are selecting who to be in a photo shoot, pick a nurse, medical doctor, pharmacist (can you tell we are getting older as a nation), high school teacher and a police officer.
Alas, advertising practitioners did not move up at all. We are still ranked toward the bottom with telemarketers and stockbrokers.