The One Mistake Marketers Make with Millennials
I’ve heard many organizations, from manufacturers to nonprofits, say that they have difficulty communicating with millennials. Yet when asked if they use video for messaging, the answer is usually an emphatic no.
Britecove conducted a Video Marketing Survey last year, and the findings show video is a powerful medium. The most astonishing data point is that 85% of millennials have purchased a product after watching a video (76% of all consumers).
The respondents also reported in the research that videos are the most memorable form of content, ranking higher than all static ads. Consumers also said (53%) that they have engaged with a brand after watching a video on social media. More than 20% said they visited a brand’s website after viewing a video, and 20% said they conducted more research online because of a video.
So if you’re trying to engage millennials, expand your video library, from how-to videos to testimonials. Don’t make the mistake that they are ready to read your content. They are ready to watch.