Cheers to Stella Artois Super Bowl Effort
Final numbers from the Super Bowl 2019 are flowing in. Most want to talk about the low ratings for the “most boring Super Bowl of all time.” However, advertisers are seeing a different story to their results. Here are few highlights from Marketing Charts:
- The most-viewed ad online was Stella Artois, “Change Up the Usual.” The commercial had more than 48 million views across top video platforms and websites.
- The brand with the most online mentions on social media was Pepsi. It had 72,000 social mentions during the Super Bowl.
- The most mentioned advertiser on social media during the entire day was the Bud Light ad mash up with HBO Game of Thrones.
Even though the game’s ratings were down from the previous year, 67% of homes with TVs were tuned to the game. CBS stream to the Super Bowl to an additional 7.5 million unique devises which was up 20% from last year.
What all this tells you is that you can’t focus just on the rating of a particular show. It’s an integrated media world that requires attention on all platforms to really win.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
