Cheers to Stella Artois Super Bowl Effort
Final numbers from the Super Bowl 2019 are flowing in. Most want to talk about the low ratings for the “most boring Super Bowl of all time.” However, advertisers are seeing a different story to their results. Here are few highlights from Marketing Charts:
- The most-viewed ad online was Stella Artois, “Change Up the Usual.” The commercial had more than 48 million views across top video platforms and websites.
- The brand with the most online mentions on social media was Pepsi. It had 72,000 social mentions during the Super Bowl.
- The most mentioned advertiser on social media during the entire day was the Bud Light ad mash up with HBO Game of Thrones.
Even though the game’s ratings were down from the previous year, 67% of homes with TVs were tuned to the game. CBS stream to the Super Bowl to an additional 7.5 million unique devises which was up 20% from last year.
What all this tells you is that you can’t focus just on the rating of a particular show. It’s an integrated media world that requires attention on all platforms to really win.