The Voice Will Soon Be in Control
The growth of smart speakers and voice commands is booming. The number of smart speakers in U.S. households grew from 67 million in December 2017 to 119 million in December 2018. With that growth rate, it will not be long until smart speaker penetration is at 50% of U.S. homes.
So what are people doing with their smart speakers, other than asking silly questions? Remember when we used our cell phones to actually call people? What we do with our smart speakers today is not necessarily what we will be doing tomorrow, but Adobe Analytics tried to determine usage in a recent study. What Adobe found was that more than half of consumers who have voice assistants use them a least once a day. Here is what they were doing:
- 61% playing music
- 60% weather
- 54% fun questions
- 53% general research
- 39% getting directions
- 39% setting reminders
- 22% shopping
The proliferation of smart speakers will change how we use them. There is a learning curve, but what we do know is this new technology will change how we write for websites, how we use audio such as podcasts and search marketing. What we say is so different than what we write. It is another disruption and another new media to wrap your ears around.