When Is it Time to Update your Logo?
For many, the approved logo is unfaltering. I’ve been told that “times change, but our logo never needs to.” Unfortunately, just like hair styles and clothing, designs change
Logo Design Has Changed Forever
I saw a new logo for an organization on a billboard. The new logo was ornate, elongated and fine-lined. To some it is beautiful. To a digital graphic designer it is a blur in the n
A List of What Studying 912 Million Blog Posts Teaches Us
I’ve written many blogs in nine years, but nothing compares to the study done by BackLinko.com and BuzzSumo. The sponsor name may reflect some bias toward backlinks, but with tha
The Tide is Rising
There are some pundits writing that brand is dead in the digital age. Others, like me, say it is even more important today because of digital. I saw one great example of brand and
The Price of Smartphones Seems Right to Me
If you’re not a neuro-marketer, you think cellphone prices are out of hand and “losing touch with reality” of what people will pay. Polls and journalists who don’t like to
The Voice Will Soon Be in Control
The growth of smart speakers and voice commands is booming. The number of smart speakers in U.S. households grew from 67 million in December 2017 to 119 million in December 2018. W
Marketing Technology is Marching Forward
Smart Technology Marketing (STM) is a phrase you need to know for the future. A media economist, PQ Media, released its first benchmark on this area and reported that STM was the f
Is Your Pocket Money Disappearing?
You can buy money from ancient Rome (A.D. 200 to 300) for less than $20 for a grab bag of uncleaned and undocumented coins. It’s hard to believe that minted money has been availa
There’s a Lot of Time Pressure on a One-Minute Marketer®
When I started this blog nine years ago, I wanted to make sure that it was snackable — easy to consume, but with enough flavor to be satisfying. And as the One-Minute Marketer®
