There’s a Lot of Time Pressure on a One-Minute Marketer®
When I started this blog nine years ago, I wanted to make sure that it was snackable — easy to consume, but with enough flavor to be satisfying.
What’s the optimum length for a digital video. It just happens to be 2 minutes. Smart.
And as the One-Minute Marketer® I also wanted to make sure it was always one minute long. No need to invest any more time twice a week on marketing’s hottest news and thoughts. I really appreciate other time-sensitive marketers. We value the reader’s or viewer’s time enough to thoroughly edit our thoughts down to a few minutes.
One of my favorite organizations for this is the Norman Nielsen Group. For years, this organization has been posting articles and videos with the time stamped under the title. Who doesn’t have two minutes to read about 10 Usability Heuristics for User Interface Design?
We are all busy, and time is the new currency. Make sure you’re giving your viewers guidance about the time it takes to consume your content. If your viewers had time, they would thank you. 
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
