AMPERAGE Marketing & Fundraising

One-Minute MarketerThat Little Voice You Are Hearing Is Not a Threat

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That Little Voice You Are Hearing Is Not a Threat

That little voice you are hearing is not in your head, it is Alexa saying she is not a threat, but an opportunity for future marketing.


Each questions was asked independently so the numbers add to 100 only when you add the pink numbers together.

In a recent study by Feedvisor, 43% of national brands in the US “strongly agree” that voice ordering is an opportunity of brands. However, nearly 30% said they “strongly agree” voice ordering is a threat for brands.

More than half of brands sell on Amazon. It is expected to climb to 75% in 5 years. More than 30% US adults own a smart speaker. What is troubling for those selling on Amazon is that when using voice ordering, “85% of consumers admitted that instead of purchasing the specific brand they requested, they purchased the first option selected by the voice assistant on more than one occasions” (Source: Gartner L2).

So are you getting ready for a voice activated world. If you haven’t started podcasting or work in the audio space, it’s time to activate your voice options. Alexa will love for it.



Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.