Online and Offline Advertising of the Future
The media world is ever-changing. Yet as you budget your media, you must stay in tune with the trends. Here is a look at expectations for 2023, developed by Marketing Charts from a report by PwC.
Internet spending is expected to grow at 8.4% compounded annually. TV and radio will remain flat, and many others will continue to see decreases. Podcast advertising registered the highest predicted growth at a 23.1% compounded growth rate (due mostly to how new it is and its size).
You can see the impact of digital component sales with each medium. Most of the traditional media have not found a way to convert their respective medium to a digital revenue stream. This is especially true for newspapers, where digital subscriptions are outpacing advertising revenues.
This is a reminder that digital is disrupting all business. There are still growth opportunities, but it comes from embracing digital, not fighting it.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.