AMPERAGE Marketing & Fundraising

One-Minute MarketerIs There a Blog Emoji?

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Is There a Blog Emoji?

Emojis are small images used in digital communications. However, you probably know them best from text messages. The word “emoji” comes from the Japanese e (“picture”) and moji (“character”).chartoftheday_17275_number_of_emojis_from_1995_bis_2019_n

You may be wondering why you should care or use emojis in your marketing. According to Hubspot, emojis drive engagement. Tweets with emojis experience 25% more engagement. Push notifications saw an 85% increase in open rates and 9% bump in conversions.

Emojis really help provide personality to your marketing and can say things that words can’t or require too many words to define.

So know that the Face with Tears of Joy is the unofficial most commonly used emoji. Next is the Red Heart followed by the Loudly Crying Face and Smiling Face with Heart-shaped Eyes.

It just reminded me of a joke: What do cows use when they are texting? E-moo-jis

Emoticon with tears of joy

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.