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  • About Us
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    • Blog & News
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  • Our Services
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    • Planning & Marketing
    • Public Relations
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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August 2019

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One-Minute Marketer

Is Your Website Compliant?

Do you have an updated privacy policy on your website right now? Is your website ADA compliant? Maybe this chart will give you pause. Failure to make your website accessible is lea

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By Mark Mathis
August 29, 2019
One-Minute Marketer

Today is National Dog Day

Babies and puppies. That’s the old advertising line (that is still true today, and research backs up our affinity for babies and puppies in all marketing). On National Dog Day, S

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By Mark Mathis
August 26, 2019
One-Minute Marketer

Developing an App Requires More Than Technical Know-how

Apps are hot items. With the transition to mobile for every kind of need possible, apps are becoming critical to success. Some of my favorite apps are distributed by companies at t

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By Mark Mathis
August 22, 2019
One-Minute Marketer

The Great Debate: TV or Digital TV?

The debate is raging: Some believe TV is going down, and others believe this is the “platinum era for TV.” When you look at who is saying what, you can quickly see built-in bia

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By Mark Mathis
August 19, 2019
One-Minute Marketer

Is Frequency Still Relevant in a Digital World?

If you have kids, you know that frequency works. If you are a manager, you know that saying a message one time does not work with employees. There is an inherent value to frequency

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By Mark Mathis
August 15, 2019
One-Minute Marketer

Is Reach Still Important in the Digital Age?

Reach is a long-term staple of marketing research. It’s the constant across all media — from bench billboards to specialty magazines. My first college advertising book from 197

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By Mark Mathis
August 12, 2019
One-Minute Marketer

Podcasting Advertising

Follow the money. It usually leads to answers to the question “Why?” The money is flowing to digital, but inside digital there are many channels that are up, down or stagnant.

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By Mark Mathis
August 8, 2019
One-Minute Marketer

Is There a Blog Emoji?

Emojis are small images used in digital communications. However, you probably know them best from text messages. The word “emoji” comes from the Japanese e (“picture”) and

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By Mark Mathis
August 5, 2019
One-Minute Marketer

The Myth of ‘Old’ People

Another gloomy report on quarterly retail sales from brick-and-mortar stores. So why have retailers abandoned “old people,” defined by Pew Research as age 65-plus? They have al

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By Mark Mathis
August 1, 2019

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