Is Your Website Compliant?
Do you have an updated privacy policy on your website right now? Is your website ADA compliant? Maybe this chart will give you pause. Failure to make your website accessible is lea
Today is National Dog Day
Babies and puppies. That’s the old advertising line (that is still true today, and research backs up our affinity for babies and puppies in all marketing). On National Dog Day, S
Developing an App Requires More Than Technical Know-how
Apps are hot items. With the transition to mobile for every kind of need possible, apps are becoming critical to success. Some of my favorite apps are distributed by companies at t
The Great Debate: TV or Digital TV?
The debate is raging: Some believe TV is going down, and others believe this is the “platinum era for TV.” When you look at who is saying what, you can quickly see built-in bia
Is Frequency Still Relevant in a Digital World?
If you have kids, you know that frequency works. If you are a manager, you know that saying a message one time does not work with employees. There is an inherent value to frequency
Is Reach Still Important in the Digital Age?
Reach is a long-term staple of marketing research. It’s the constant across all media — from bench billboards to specialty magazines. My first college advertising book from 197
Podcasting Advertising
Follow the money. It usually leads to answers to the question “Why?” The money is flowing to digital, but inside digital there are many channels that are up, down or stagnant.
Is There a Blog Emoji?
Emojis are small images used in digital communications. However, you probably know them best from text messages. The word “emoji” comes from the Japanese e (“picture”) and
The Myth of ‘Old’ People
Another gloomy report on quarterly retail sales from brick-and-mortar stores. So why have retailers abandoned “old people,” defined by Pew Research as age 65-plus? They have al
