The Great Debate: TV or Digital TV?
The debate is raging: Some believe TV is going down, and others believe this is the “platinum era for TV.” When you look at who is saying what, you can quickly see built-in bias.
Needless to say, TV is changing. And the word video is quickly replacing TV, primarily due to the popularity of YouTube. The hard part in all the numbers is that some people are watching TV, but it is time-shifted or on a digital device. This complicates reporting and analyzing the numbers. If you watch a replay of the news on your iPad, are you watching TV or are you watching digital?
So as you look at this chart and its predictions for 2020 and 2021, know there is a huge note at the bottom. I really like that multitasking was accounted for. However, time spent with video via social networks was excluded. I guess we are not counting Facebook’s video power for live and recorded programming.
This chart is for adults 18 and older. It’s a high-level look at the change coming. Deeper in these numbers is our love for screens and video — more than five hours a day on average. That’s the equivalent of 2.5 months a year or 21% of our lifetime. Sobering. Pass the chips and the remote.