Apps are hot items. With the transition to mobile for every kind of need possible, apps are becoming critical to success.
Some of my favorite apps are distributed by companies at trade shows. These apps carry specific specs that would have required piles of papers or sales sheets to disseminate to prospective buyers of products and services. It also saves your back because you are not having to lug large sales booklets to the show. The other advantage is you can update specs and pricing for all the potential buyers who have downloaded your app. You don’t have to send new spec sheets and hope the potential client changes out the old specs. The problem is that it is easier to hand someone a brochure than it is to get them to download your app.
And there is the rub. You can make an app, but the real work is getting it downloaded and used. As of June 2019, there are nearly 2 million apps in the Apple App Store and 3 million in the Google Play Store. The clutter in the app world is high.
The competition should not dissuade you from creating and marketing an app. Just don’t get so caught up in curating the app that you forget you must distribute it to be effective. There is high competition for space on the phone.
User acquisition strategies should be high on the app-meeting agenda from the start.