Today is National Dog Day
Babies and puppies. That’s the old advertising line (that is still true today, and research backs up our affinity for babies and puppies in all marketing).
On National Dog Day, Statista reports that there are 21 million more dogs in the U.S. today than there were in 2000. Pet ownership is steadily growing. Pet industry expenditures should be around $75 billion this year. Consumers age 25-34 are mostly likely to spend the most on their pets.
Should you include pets in your marketing? Well, the numbers are forever in your favor.