Happy Thanksgiving
Thank you for reading this blog. I appreciate the feedback and dialogue around all the marketing topics. I’m especially thankful for your time. Now let’s eat.
Year-End Giving
The last quarter of the calendar year generates the most revenue for nonprofits. In fact, according to CauseVox, nonprofits receive 50% of their donations between October and Decem
Sponsorships Are Building in Popularity
According to a study by the Integer Group and reported in Marketing Charts, sponsorships are growing in terms of popularity and results. The study found that sponsorships are worki
Colleges Are Still Advertising on TV for Teens
There are a ton of football games on any given week. In the NCAA football games, you’ll see colleges advertising their institutions, but the audience for television is missing te
The Trend Predictions Season Is Now Open
According to Sarah Feldman at Statista, internet advertising will account for more than 50% of ad spending in the next three years. Internet advertising is beating all growth expec
Malls Are Dying, Except the Ones that Are Not
We’ve all read the poor marketing story about malls. The prediction by Credit Suisse is that 25% of all malls will close by 2022. Against this somber background, the massive Amer
Making the Chef the Star, Not the Restaurant
It’s the food. It’s the product. It’s our service. Most organizations do not promote their stars. They promote their food, product or services. However, it seems so obvious f
What Does a Leftover Halloween Candy Basket Teach Us About Content Marketing?
Halloween has passed, and after looking at a bowl of “fun-size” candy bars, I realized this is a perfect metaphor for content marketing. We need “fun-size” content — smal
