Sponsorships Are Building in Popularity
According to a study by the Integer Group and reported in Marketing Charts, sponsorships are growing in terms of popularity and results.
The study found that sponsorships are working. From 2011 to 2019, 58% of people surveyed found that sponsorships were slightly influential or highly influential. The people who reported highly influential doubled from 2011 to 2019. “Successful execution is directly tying the brand and sponsorship together so that the borrowed equity is maximized,” said the study.
You also need to keep in mind the gender preferences for sponsorships. Men rate football as the top sponsorship opportunity; women prefer community/local events as the No. 1 sponsorship.
No matter what event you sponsor, it must be more than a check exchange and a logo displayed.