Making the Chef the Star, Not the Restaurant
It’s the food. It’s the product. It’s our service.
Most organizations do not promote their stars. They promote their food, product or services. However, it seems so obvious for football teams, basketball teams, television anchor teams, TV shows, movies …
But when it comes to business, no star is born. This is especially true for restaurants. Most restaurants spend too much time on the theme, menu or ambiance. Those are all important, but the star can rise above all that and provide a personal experience with the organization.
In Las Vegas, where there are an overabundance of restaurants and new concepts, the chef is starting to take more center stage in the marketing.
Stars humanize the back of the house and provide confidence that what is prepared is truly special. Starification of your talent provides a unique identity, personality and builds trust in the brand. Stars give us something to talk about in our shares and posts.
Car dealers try to make stars of the owners. Again, the idea is to build trust through familiarity. So why not make a star of your employees? The upside could be delicious.