Do Gross Video Techniques Work?
Have you seen the Burger King moldy Whopper video? If not, search for it on YouTube and see it for yourself. Do you think it works?
Burger King is trying to demonstrate that they are no longer using artificial preservatives in their hamburgers. The video is a 34-day time lapse of the burger getting fuzzy and looking totally inedible. Under the transformation is the song “What a Difference a Day Makes.”
I think this is great. It certainly holds your attention because it is not something you normally see. It totally breaks through the burger advertising clutter. And it leaves you with a lasting impression, which reminds you that Burger King is not using artificial preservatives.
Another way to tell if it is working: More than 1.2 million people have watched. It’s like buying a prime-time cable commercial. It also has more than 6,000 likes on an Instagram post by Creative Review.
Yes, it’s gross. Yet it is wonderfully authentic and undeniably original. It’s “The Beauty of No Artificial Preservatives.” It’s the moldy Whopper. Eat one today.