How to Brand with Selfies
When I was in Gilbert, Arizona, I noticed a crowd of people gathering around a colorful building and posing in many different people configurations.
You’ve probably seen pop-up, roll-and-show selfie logo walls. They typically appear behind football coaches for press conferences with a paid sponsor logo as well. Yet most organizations don’t realize that selfies marketing provides free marketing moments (after you’ve paid for the background).
Giant logos, large names and colorful backgrounds create instant selfie backgrounds and social media opportunities. Art walls can be a great way to brand your organization, if you take advantage of the possibility. In Nashville, they specialize in beautiful wing mural walls, but they typically don’t include the word “Nashville,” so it’s a lost branding and marketing opportunity.
In my blog photo, Zinburger’s name is too high to be included in selfies. The artwork is appealing to selfie photographers, but the name could have been worked into every color area (and not hurt the artwork). It’s a great wall, but it could have been a selling marketing moment with every photograph and share.
If you want a “free” marketing opportunity that builds organically over time, find a wall and make a selfie background — with your name and logo, of course.