Writing blogs is like playing video games: You play and play, hoping someone is paying attention to your score.
You increase the tally, and you can see your place in the game analytics. Then you realize there are thousands of people ahead of you — people with thousands more blogs or enormous audiences.
Like a game, once you’ve posted your blog, you move onto the next blank white page (or screen). Content creation is a hungry beast that devours ideas at an incredible pace. Unfortunately, many organizations are still thinking of content like a brochure — one and done. Then revisit the content in a year or two or five.
With that said, this is an incredible time to be in marketing and branding. If I had written this blog 20 years ago, I probably would have stopped at 10 blogs. To write 1,000 blogs means there are myriad marketing ideas to explore.
So what’s next? Video blog, podcasting, live content creation, neuromarketing … it’s all coming, and I’ll be here. There’s another game waiting to be played.