Graphics in the COVID-19 World
Graphics and infographics have never been more been more important for branding and for saving lives. Infographics are easy to consume and remember — as long as they tell a good,
Some Are Benefiting from COVID-19
I’m pretty sure grocery stores and toilet paper manufacturers are seeing a bump in sales because of the COVID-19 pandemic. However, the largest increase may be in TV viewership.
Are You Online During COVID-19?
So what are we doing while we are at home? It may seem obvious to you, but we are watching television (linear TV and streaming) and we are the internet in huge numbers. As the numb
Fundraising in Uncertain Times
The year 2020 has begun with some uncertainties impacting how we work, relax and spend our resources. The outbreak of the new coronavirus has led companies to restrict travel, indi
COVID-19 and Email Communications
If you’re like me, your email is filling up with messages from businesses and organizations. The airlines have been the most active. Many seem heartfelt and provide good informat
COVID-19 and Messaging
This is serious. I’m not making light of the issues, the sickness, deaths or economic fallout of the COVID-19 crisis. However, if you look at it from a different messaging orient
You Count So Be Counted: 2020 Census
Starting today, all U.S. households will begin receiving official U.S. Census Bureau mail. You may yawn at that, but this is seriously important to marketers. Even for an agency li
The Influencers Are the New Wild West
Former New York City Mayor Mike Bloomberg’s campaign is paying social media influencers to inundate Instagram with messages. The campaign is reported to be offering social media
This Is My 1,000th Blog Post
Writing blogs is like playing video games: You play and play, hoping someone is paying attention to your score. You increase the tally, and you can see your place in the game analy
How to Brand with Selfies
When I was in Gilbert, Arizona, I noticed a crowd of people gathering around a colorful building and posing in many different people configurations. You’ve probably seen pop-up,
