Some Are Benefiting from COVID-19
I’m pretty sure grocery stores and toilet paper manufacturers are seeing a bump in sales because of the COVID-19 pandemic. However, the largest increase may be in TV viewership.
According to Nielsen data analysis, media consumption rises by nearly 60%. There is also an increase of 61% in streaming video. Consumers who live a quarantine lifestyle tend to watch news, featured films or general programming.
Nielsen based its conclusions on TV usage during Hurricane Harvey in 2017 and the Northeastern blizzard of 2016. Nielsen also discovered that TV viewing among employees who worked remotely was higher than in-office workers. Remote workers watched three hours more each week than in-office workers.
These results are based on past disasters and are not current numbers. Those numbers will be coming out shortly. People in quarantine for weeks on end will drive new viewing levels never seen before.
Disney took advantage of the increased viewing and moved up the release date of “Frozen 2.” Disney closed its parks, but Mickey is still a strategic marketer.