AMPERAGE Marketing & Fundraising

One-Minute MarketerAre You Online During COVID-19?

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Are You Online During COVID-19?

So what are we doing while we are at home? It may seem obvious to you, but we are watching television (linear TV and streaming) and we are the internet in huge numbers.

Covid VPN usage

As the number of cases climb, so does the internet. I do think the increase in the US without as many cases could be because we are not getting the information we need through other sources. VPN stands for Virtual Private Networks and it basically provides greater privacy and security on the web.

Just look at the rapid increase in VPN usage for Italy as the COVID-19 cases increased. In the case of Italy, each new case sends more people home and more on the internet. In the US, we are hungry for information and are sheltering in place and that place is home with our laptops and phones at the ready.

If you are looking for large audiences on TV and on the internet, now is the time.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.