How Did Zoom, Zoom into Our Lives?
There are too many video conferencing apps and software platforms. It seems they have have been designed without the voice of the end user in mind: They all come with their own complexity and limitations. Yet, “new comer” Zoom has eclipsed large operators like Microsoft Teams, Skype or Face Time to become the videoconferencing app of choice?
As Fortune magazine states, “Zoom was zooming even before the coronavirus pandemic.” It’s stock was hot and user were signing on in droves. I was on a recent friend-group call and my friend’s wife, a teacher, was running the technical show for him. That’s because this smart videoconferencing software company laser focused it’s marketing efforts. That positioning put it in position for a surge as the COVID-19 was sending teachers and students home.
Zoom is an overnight sensation that took 10 years to grow. Zoom followed Apple’s lead and tightly focused its efforts on the education market and small businesses. This helped the company target its marketing efforts and build until the time was right.
What’s Zoom’s secret? It’s the secret sauce to every digital platform including your website. They started by building with the customer in mind, not the business. They assumed that the Internet connection would not be the greatest, like in a school or small business. And then — they followed the old Apple start-up way — they made the user experience as simple as possible. The co-founder of Zoom said they built the company with the “philosophy of making customers happy.”
Imagine this critical question at your next web meeting: Will this button, link, content, navigation, photo, info-graphic, make our customer-donor-patient-stakeholder happy? If not it’s time to do a Zoom meeting with your stakeholders and find out what will make them happy.