Will COVID-19 Change Us Forever?
It’s hard to see the future, but it is easy to see trend emerging. And like 9-11 changed airport travel forever, COVID-19 is changing us the same way.
One trend that is beginning to take hold is wellness. Wellness is not new, but our new level of hand-sanitizer wellness is new. Cleanliness will be a on everyone’s minds (and hopefully curb all kinds of contagious diseases). Hand sanitizer is being used at record levels. Some will return to less hygienic habits after the crisis abates, but most will carry a heightened awareness and anxiety about all diseases that are transferred person to person.
That means new thinking about spaces in our businesses from lobbies to lines. Staying healthy should be effortless, but obvious to a public with heightened awareness. People will reward organizations that adopt efforts to stem germ transfer.
The real question will be how one social effort conflicts with other social efforts. Grocery stores will no longer allow reusable bags to be brought into the store due to cleanliness issues. How will that conflict with those who want save the environment. So is it better to be clean than green? In the case of shopping bags, clean will win out for now.
Stakeholder (and employee) safety will be a new mantra for organizations for years to come.