AMPERAGE Marketing & Fundraising

One-Minute MarketerIn These Changing Times…

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In These Changing Times…

We’ve learned a lot of new words during these COVID-19 times. Such as COVID-19 (which stands for corona (CO) virus (VI) disease (D) started in 2019 (19). It is a novel (new) corona (halo which is what the virus looks like under electron microscopic examination) virus ( an infective agent able to multiply within the living cells).New Mindset New Results

When you listen to current advertising, these “times” seem to need an adjective. Here is a list of the most common adjectives I’ve heard. The word “times” is usually followed by “remember.”

  • “In these uncertain times”
  • “In these troubling times”
  • “In these unsettling times”
  • “In these changing times”
  • “In these volatile times”
  • “In these shifting times”
  • “In these dark times”

Yet, it is these kinds of times that bring about new thinking, metamorphosis, revolution and innovation. It takes the “dark” times sometimes, to show us the “light.”  It’s these “changing” times that can bring about real change.

I’m ready for a change to new times with new adjectives. How about:

  • In these instructive times
  • In these evolving times
  • In these innovative times
  • In these transformational time

In these reflective times, it’s good to reflect and remember these times will change and they will change us.


Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.