I’ve been hearing a lot of people say, “When things get back to normal …” “We’ll do that in the new normal.” “I just want to get back to normal.”
As I learned when the floods washed away our Cedar Rapids offices, when the TV tower collapsed in an ice storm, when recessions rocked businesses, normal — that feeling of conforming to a standard, the usual or expected — never comes back. It’s new, but it is never normal again.
According to statista, “Millennials have now been devastated by not just one but two ‘once in a lifetime’ crises — the 2008 Financial Crisis and COVID-19.” That will change how millennials view the world forever. “One key trend that has emerged and remained largely overlooked is the massive, swift and efficient transition most office workers made to continue doing their jobs from home,” says Niall McCarthy, data journalist at statista.
This should change every marketing personna or profile of millennials. They can now work anywhere and at any time. That will change the workplace forever — and how millennials spend their hard-earned money.