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Research and Tomorrow’s World View

This time in our history will seem like A.D. 1. It is a clear demarcation time, like WWII, the Great Depression or, in my home city, the Flood of ’08. It’s when everything seems to change — for good and not so good.

If you read this blog regularly, you know I scour the web for new research on human behavior and marketing, but I’m having trouble knowing what to do with surveys and studies that happened pre-COVID-19. Too much has changed. This event has impacted every business, nonprofit and human being in the U.S. and around the world.

Would a survey that showed restaurant habits pre-COVID-19 be relevant now that you know that people have increased home cooking by nearly 60%? What to do with all that research. how to quieries on Google

One bit of research I have found useful is Google’s search trend reporting. In March 2020, Google reported that “virtual birthday party ideas” was a rapidly trending inquiry. To really see what is happening, Google has been reporting out search data on this special site  Google separates the data into “What is/are” searches and “How to” searches. The data is amazingly displayed and worth the look. top seach categories in google during pandemic

I will continue to cull and aggregate the research that still seems relevant given our circumstances, but the COVID-19 curse has changed us all and our behaviors. This real-time Google research sees all our fears and anxieties around topics. With Google’s insights you can really see how the COVID-19 crisis has dominated our world view and our future view of the world.


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With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.