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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
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    • Nonprofit
  • Careers
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
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  • Careers
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June 2020

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One-Minute Marketer

How to Make Your Brand Stand Out

We all believe we have a unique brand. We probably also agree that “user experience” is the best way to understand how a brand differentiates from another similar brand, just l

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By Mark Mathis
June 25, 2020
One-Minute Marketer

Missed Marketing Opportunities

Every time you send something to a client, donor or stakeholder, you should think about the audience and what might surprise them and provide for a marketing opportunity. I bought

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By Mark Mathis
June 22, 2020
Fundraising/News

Getting to Know Your Donors Better

Whether you’re a new development director or have donors who quietly mail an annual donation to your organization without attending any events, you probably don’t know all of y

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By AMPERAGE
June 18, 2020
One-Minute Marketer

What Influences Decision-Making

We all know word-of-mouth communication is one of the best ways to sell products and services. Having your friend or family tell you about a movie, shoes or restaurant is the best

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By Mark Mathis
June 18, 2020
One-Minute Marketer

B2B Sales Model Changes Accelerated

I hate to use this overused line: COVID-19 changed everything. But again and again it is changing how we live, work and play — and especially how we sell. B2B marketing was chang

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By Mark Mathis
June 15, 2020
One-Minute Marketer

There’s Good News and Bad News for Newspapers

COVID-19 is big news. From incredible increases in Google searches to TV news ratings, the pandemic is driving high interest in news outlets. For the New York Times, digital subscr

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By Mark Mathis
June 11, 2020
One-Minute Marketer

Research and Tomorrow’s World View

This time in our history will seem like A.D. 1. It is a clear demarcation time, like WWII, the Great Depression or, in my home city, the Flood of ’08. It’s when everything seem

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By Mark Mathis
June 8, 2020
One-Minute Marketer

True Friends Social Distance

I know we are all getting a little antsy to get out and get together. Let’s take it slow and see if we can take care of ourselves and take care of someone else as well. Some days

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By Mark Mathis
June 4, 2020
One-Minute Marketer

You Need a Digital Ecosystem, Not a Digital Siloed-System

Silos do serve a function. In an organization, they create fully dedicated teams working on a particular client or function. Silos can create efficiencies, focus and new skills. Ho

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By Mark Mathis
June 1, 2020

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