How to Make Your Brand Stand Out
We all believe we have a unique brand. We probably also agree that “user experience” is the best way to understand how a brand differentiates from another similar brand, just l
Missed Marketing Opportunities
Every time you send something to a client, donor or stakeholder, you should think about the audience and what might surprise them and provide for a marketing opportunity. I bought
Getting to Know Your Donors Better
Whether you’re a new development director or have donors who quietly mail an annual donation to your organization without attending any events, you probably don’t know all of y
What Influences Decision-Making
We all know word-of-mouth communication is one of the best ways to sell products and services. Having your friend or family tell you about a movie, shoes or restaurant is the best
B2B Sales Model Changes Accelerated
I hate to use this overused line: COVID-19 changed everything. But again and again it is changing how we live, work and play — and especially how we sell. B2B marketing was chang
There’s Good News and Bad News for Newspapers
COVID-19 is big news. From incredible increases in Google searches to TV news ratings, the pandemic is driving high interest in news outlets. For the New York Times, digital subscr
Research and Tomorrow’s World View
This time in our history will seem like A.D. 1. It is a clear demarcation time, like WWII, the Great Depression or, in my home city, the Flood of ’08. It’s when everything seem
True Friends Social Distance
I know we are all getting a little antsy to get out and get together. Let’s take it slow and see if we can take care of ourselves and take care of someone else as well. Some days
You Need a Digital Ecosystem, Not a Digital Siloed-System
Silos do serve a function. In an organization, they create fully dedicated teams working on a particular client or function. Silos can create efficiencies, focus and new skills. Ho
