B2B Sales Model Changes Accelerated
I hate to use this overused line: COVID-19 changed everything. But again and again it is changing how we live, work and play — and especially how we sell.
B2B marketing was changing prior to COVID-19:
- Independent sales reps are disappearing
- Full-time buyers are hard to find
- Buyers have little patience for long sales presentations and sales calls
- Manufacturers’ websites are today’s salesperson
- Digital connections are key
COVID-19 has accelerated these changes.
If you’re in the B2B space, a strong, consistent digital strategy is critical to success. Every growth dollar you will make is in the hands of someone else. Time to get busy getting digital.