AMPERAGE Marketing & Fundraising

One-Minute MarketerB2B Sales Model Changes Accelerated

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B2B Sales Model Changes Accelerated

I hate to use this overused line: COVID-19 changed everything. But again and again it is changing how we live, work and play — and especially how we sell.

B2B marketing was changing prior to COVID-19:

  • Independent sales reps are disappearing
  • Full-time buyers are hard to find
  • Buyers have little patience for long sales presentations and sales calls
  • Manufacturers’ websites are today’s salesperson
  • Digital connections are key

COVID-19 has accelerated these changes.COVID impact of B2B

If you’re in the B2B space, a strong, consistent digital strategy is critical to success. Every growth dollar you will make is in the hands of someone else. Time to get busy getting digital.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.

With that kind of experience, after working at KWWL for 12 years, Mark became one of the founding partners of ME&V and, subsequently, AMPERAGE. Today, he leads the AMPERAGE creative teams, including video production, graphic design, public relations, writing and web development.

He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”

Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”

One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.

Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.

Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.