AMPERAGE Marketing & Fundraising

BlogOne-Minute MarketerWhat Influences Decision-Making

What Influences Decision-Making

We all know word-of-mouth communication is one of the best ways to sell products and services. Having your friend or family tell you about a movie, shoes or restaurant is the best referral source, right? Not so fast.

The best influencer is still peer-related, but it is other people who have purchased the product or used the service and posted a review. People put more importance on reviews from verified users than they did on professional reviews.


The problem is getting satisfied people to post reviews. So marketing is not done after the sale. It extends until the person has posted a review and hopefully a positive one.

This study was conducted September 2019 (pre-COVID-19) by Horowitz Research.

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With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.