Missed Marketing Opportunities
Every time you send something to a client, donor or stakeholder, you should think about the audience and what might surprise them and provide for a marketing opportunity.
I bought a new sport coat and a pair of pants. When I reached into the pocket to pull out the cuttings from the tailoring, out fell a little piece of paper. Inspected by #2. I have no idea why my pants were inspected by No. 2 or who No. 2 is. Some regulation required this small piece of paper, but what a lost opportunity.
How about “Inspected by ________________” and insert the store where I bought the pants or a note from the owner about how he or she stands behind their pants. Even a small note from the tailor saying they carefully hemmed my new pants — instead of just stuffing the leftovers in the pocket — would have left me with a moving, branded moment.
When I’ve ordered from Custom Ink for printed clothing, there is usually a note from the person who packed the order and shipped it to me. The little card makes me feel good about Custom Ink, but the card also sends a message to the packer that it should be done right and with care because their name and photo is in the box.
It’s these little branding moments that can make all the difference and differentiate you from all the rest.
This blog was inspected by Annette.