AMPERAGE Marketing & Fundraising

One-Minute MarketerSing This: “Oh Sales and Marketing Should Be Friends”

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Sing This: “Oh Sales and Marketing Should Be Friends”

Did your high school perform the “Oklahoma!” musical? There is a song that said, “The farmer and the cowman should be friends. Oh, the farmer and the cowman should be friends. One man likes to push a plow, the other likes to chase a cow, but that’s no reason why they cain’t be friends.” At the end of the song the farmer and cowman start fighting. Great show. I played Curly.  B to B Marketing Chart

Marketing and sales are like the cowpeople and farmers. It’s adversarial at times, yet it looks like the bond is growing and there are improvements in the relationships. A new report says that 90% of marketing professionals say that sales and marketing have a “close relationship.” I’m not surprised, in this digital age, that the lines between sales and marketing are blurring. In fact, many marketing departments are required to produce qualified leads. Less image enhancement and more hard-data results will bring the two silos together.

The key is to not just produce more stuff. Great content that drives real results and sales will provide all the goodwill needed to win over a skeptical sales department or CEO who is bottom-line oriented.

The more marketing is tied to revenue objectives and strategic goals, the more the two departments will move in lockstep. A shared spirit of achieving specific goals will drive the entire company forward. And then marketing and sales can be friends.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.