Making the Virtual Ask
It’s six months into the coronavirus pandemic and we are still managing to maintain social distance with one another. This can be challenging for nonprofit organizations that rel
Why Is Live Video Not Catching On?
What’s wrong with live video? A Sprout Social research project showed that more than half of marketers want to try live video this year, but the operative word is “try.
The World’s Finest Blog
Do you remember Buddy saying in the movie “Elf”: “You did it! The world’s best coffee.” I love that movie, and as a marketer it is one of my favorit
Get To Know Your Personas
If you regularly read this blog, you know I enjoy all the content from NN/g (www.nngroup.com). They have developed the best paragraph describing personas I’ve ever read: R
Sing This: “Oh Sales and Marketing Should Be Friends”
Did your high school perform the “Oklahoma!” musical? There is a song that said, “The farmer and the cowman should be friends. Oh, the farmer and the cowman shoul
Fundraising Efforts Are Rethinking T-Shirts
There is nothing really new about having a T-shirt as part of a fundraising campaign, but today, the simple T-shirt is being reborn. It may become the strategic edge to your campai
Deepfakes Will Change Advertising Forever
If you, like millions of home-bound Americans, watched The Last Dance featuring the life and times of Michael Jordan. You may have noticed an ad for State Farm. You may not have no
User Experience Is Lost in a Sea of Clutter
We’ve all heard the saying, “Just because you can do it, doesn’t mean you should.” This is a simple blog on pop-ups and clutter on websites. Many times when I find an artic
Video Is Easily Skippable
In our rush to video-ize everything, there is a need to remember that, with any video content, consumers carry a huge club to kill our exuberance about the technique. The club has
