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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact
logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact

August 2020

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Fundraising/News

Making the Virtual Ask

It’s six months into the coronavirus pandemic and we are still managing to maintain social distance with one another. This can be challenging for nonprofit organizations that rel

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By AMPERAGE
August 27, 2020
One-Minute Marketer

Why Is Live Video Not Catching On?

What’s wrong with live video? A Sprout Social research project showed that more than half of marketers want to try live video this year, but the operative word is “try.

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By Mark Mathis
August 27, 2020
One-Minute Marketer

The World’s Finest Blog

Do you remember Buddy saying in the movie “Elf”: “You did it! The world’s best coffee.”  I love that movie, and as a marketer it is one of my favorit

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By Mark Mathis
August 24, 2020
One-Minute Marketer

Get To Know Your Personas

If you regularly read this blog, you know I enjoy all the content from NN/g (www.nngroup.com). They have developed the best paragraph describing personas I’ve ever read: R

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By Mark Mathis
August 20, 2020
One-Minute Marketer

Sing This: “Oh Sales and Marketing Should Be Friends”

Did your high school perform the “Oklahoma!” musical? There is a song that said, “The farmer and the cowman should be friends. Oh, the farmer and the cowman shoul

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By Mark Mathis
August 17, 2020
One-Minute Marketer

Fundraising Efforts Are Rethinking T-Shirts

There is nothing really new about having a T-shirt as part of a fundraising campaign, but today, the simple T-shirt is being reborn. It may become the strategic edge to your campai

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By Mark Mathis
August 13, 2020
One-Minute Marketer

Deepfakes Will Change Advertising Forever

If you, like millions of home-bound Americans, watched The Last Dance featuring the life and times of Michael Jordan. You may have noticed an ad for State Farm. You may not have no

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By Mark Mathis
August 10, 2020
One-Minute Marketer

User Experience Is Lost in a Sea of Clutter

We’ve all heard the saying, “Just because you can do it, doesn’t mean you should.” This is a simple blog on pop-ups and clutter on websites. Many times when I find an artic

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By Mark Mathis
August 6, 2020
One-Minute Marketer

Video Is Easily Skippable

In our rush to video-ize everything, there is a need to remember that, with any video content, consumers carry a huge club to kill our exuberance about the technique. The club has

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By Mark Mathis
August 3, 2020

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