In a COVID-19 World, the Most Important Content Improvement
Prior to, during and I’m sure after COVID-19, we’ll still be talking content.
Marketing Charts published this information from before COVID-19 (which I hate to share any thinking prior to the pandemic because it is too dated). It shows what we were thinking about with content. You’ll notice it is about things.
Not one mention of quality. These are all things. And if there is one “thing” we can all learn from COVID-19, it is that you must put people over things.
A good story is about people. Real people. You can do all the marketing automation, geotargeting and actionable reporting you want, but if your stories are braggadocios, then watch this video and remember why you consume content.
Test and learn strategies? Learn about empathy.