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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
  • Our Work
  • Our Services
    • Brand Building & Advertising
    • Graphic Design
    • Fundraising
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    • Marketing Planning & Strategy
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October 2020

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One-Minute Marketer

How Much Should You Spend on Digital Video?

We all know that video is growing rapidly as a way to reach, educate and influence target audiences and stakeholders. How much should you invest in your digital video? The quick an

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By Mark Mathis
October 29, 2020
One-Minute Marketer

Is It Time to Influence the Influencers?

We all want quick-fix solutions, but the simple truth is that it is impossible to lose significant weight, get substantially healthier or get in shape with a one-time easy button.

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By Mark Mathis
October 26, 2020
Fundraising/News

Is a Development Audit in Your Future?

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By AMPERAGE
October 22, 2020
One-Minute Marketer

What Are You Streaming?

I love binge-watching shows. I was hooked, like a drug, with “Breaking Bad,” “The Wire” and “Game of Thrones.” Now, my favorites are “Bosc

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By Mark Mathis
October 22, 2020
Marketing/News

Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads

The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res

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By Margaret M. Whitson
October 19, 2020
0 Comments
One-Minute Marketer

Mistakes Happen

Yes, in the communications business, mistakes happen: typos, inadvertent images attached, wrong files sent to printers, posts sent prematurely. It goes on and on. This email surpri

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By Mark Mathis
October 19, 2020
Marketing/News

Understanding SEO is Both Mysterious & Magical

Quick, what’s the most popular Halloween candy? Instantaneously, Google served me the answer showing a listing from a USA Today poll results (October 2019). Reese’s Peanut

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By Christine Liedtke
October 16, 2020
0 Comments
One-Minute Marketer

PDFs Unfit for Human Consumption

This headline is from the nngroup.com (nn/g). For 20 years nn/g has been following the friendly little PDF around the web, and nn/g believes they are not “fit for human consu

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By Mark Mathis
October 15, 2020
One-Minute Marketer

In a COVID-19 World, the Most Important Content Improvement

Prior to, during and I’m sure after COVID-19, we’ll still be talking content. Marketing Charts published this information from before COVID-19 (which I hate to share an

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By Mark Mathis
October 12, 2020
One-Minute Marketer

The Last Gray Straw on Demographics

I read too many marketing and advertising magazines, and they are making me scream. They are missing the bull’s-eye by a mile. There is a huge demographic shift in American c

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By Mark Mathis
October 8, 2020

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