How Much Should You Spend on Digital Video?
We all know that video is growing rapidly as a way to reach, educate and influence target audiences and stakeholders. How much should you invest in your digital video? The quick an
Is It Time to Influence the Influencers?
We all want quick-fix solutions, but the simple truth is that it is impossible to lose significant weight, get substantially healthier or get in shape with a one-time easy button.
What Are You Streaming?
I love binge-watching shows. I was hooked, like a drug, with “Breaking Bad,” “The Wire” and “Game of Thrones.” Now, my favorites are “Bosc
Digital Advertising: ‘Tis the Season for Hyper Scrutiny of Ads
The pandemic, politics, social unrest, natural disasters — this has been a crazy year. We are spending more time than ever online, using computers, mobile devices and TVs. In res
Mistakes Happen
Yes, in the communications business, mistakes happen: typos, inadvertent images attached, wrong files sent to printers, posts sent prematurely. It goes on and on. This email surpri
Understanding SEO is Both Mysterious & Magical
Quick, what’s the most popular Halloween candy? Instantaneously, Google served me the answer showing a listing from a USA Today poll results (October 2019). Reese’s Peanut
PDFs Unfit for Human Consumption
This headline is from the nngroup.com (nn/g). For 20 years nn/g has been following the friendly little PDF around the web, and nn/g believes they are not “fit for human consu
In a COVID-19 World, the Most Important Content Improvement
Prior to, during and I’m sure after COVID-19, we’ll still be talking content. Marketing Charts published this information from before COVID-19 (which I hate to share an
The Last Gray Straw on Demographics
I read too many marketing and advertising magazines, and they are making me scream. They are missing the bull’s-eye by a mile. There is a huge demographic shift in American c
