What Are You Streaming?
I love binge-watching shows. I was hooked, like a drug, with “Breaking Bad,” “The Wire” and “Game of Thrones.” Now, my favorites are “Bosch,” “True Detective,” “Broadchurch” and the “Imposters.” Just started “Fargo” and love it. I’m sure you see a trend.
All this streaming made me wonder about what is happening outside my house and the TV glow. Thanks to the updated Nielsen’s Total Audience Report, we have a glimpse inside U.S. homes and devices.
Here are a couple of highlights from the report, but I encourage you to download it and review all the data.
- Weekly streaming increased from 81 minutes last year to 143 minutes this year.
- Time spent with traditional TV dropped 30 minutes to 3 hours and 43 minutes. Some of this is because of a shortage of new programs, live sports and live programming such as late-night TV.
- Adults spent more than twice as much time each week watching video on smartphones and tablets. Younger people spent a majority of time watching on a cell phone. (College recruiters need to keep this in mind when producing videos. Words on a screen are very small unless they fill the entire screen.)
- 18-34-year-olds and older Americans spend about the same amount of time streaming.
The one thing you can take away from this all is that OTT advertising (over-the-top advertising on streaming services) is making more and more sense in this streaming world.