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BlogWhat Are You Streaming?

What Are You Streaming?

I love binge-watching shows. I was hooked, like a drug, with “Breaking Bad,” “The Wire” and “Game of Thrones.” Now, my favorites are “Bosch,” “True Detective,” “Broadchurch” and the “Imposters.” Just started “Fargo” and love it. I’m sure you see a trend.

All this streaming made me wonder about what is happening outside my house and the TV glow. Thanks to the updated Nielsen’s Total Audience Report, we have a glimpse inside U.S. homes and devices.

Here are a couple of highlights from the report, but I encourage you to download it and review all the data.

  1. Weekly streaming increased from 81 minutes last year to 143 minutes this year.
  2. Time spent with traditional TV dropped 30 minutes to 3 hours and 43 minutes. Some of this is because of a shortage of new programs, live sports and live programming such as late-night TV.
  3. Adults spent more than twice as much time each week watching video on smartphones and tablets. Younger people spent a majority of time watching on a cell phone. (College recruiters need to keep this in mind when producing videos. Words on a screen are very small unless they fill the entire screen.)
  4. 18-34-year-olds and older Americans spend about the same amount of time streaming.

The one thing you can take away from this all is that OTT advertising (over-the-top advertising on streaming services) is making more and more sense in this streaming world.

Written by:

With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.